2. Score and Analyze
Team members assess each factor by rating its impact on a scale from 0 to 10, and its presence in their work on a scale from 0 to 1. A factor’s value is calculated as the product of its impact and presence. These values are then averaged across all team members, following the principle that the average of independent expert estimates tends to closely approximate reality (Makridakis, Hogarth, & Gaba, 2009)