Lost in Space
"Some people say, "Give the customers what they want." But that's not my approach. Our job is to figure out what they're going to want before they do." - states the infamous Steve Jobs quote. Sometimes leaders in tech interpret it as "We know better what our users and stakeholders need, and how they should use our product." Unfortunately such attitude does not lead to the expected breakthroughs, but on the the opposite is a recipe for disaster.